Market Driven Strategy

In 1990, George Day coined the phrase market driven and revolutionized the way companies worldwide think about business. Instead of just the marketing or sales departments, Day reminds us, it`s every employee in every company who needs to always consider the market. This pioneering volume -- enhanced by examples, from Day`s work with such world-renowned companies as General Motors, Marriott, Kodak, General Electric, H.J. Heinz, IKEA, Nestle, and 3M -- is the essential guide to this proven strategic approach. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.