Worldwide Marketing
Marketing Logistics
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.
Merchant: eBooks
Kotler on Marketing: How to Create, Win, and Dominate Markets
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries.
Merchant: eBooks
Marketing Genius
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results.
Merchant: eBooks
Commonsense Direct Marketing
For many years, Commonsense Direct Marketing has enjoyed an unrivalled reputation as "the authoritative textbook", and latterly as "a definitive mini institute".
Merchant: eBooks
Marketing of Olympic Sport Organisations - 1st Edition (Book)
Expand your understanding of the unique strategic and operational marketing issues that Olympic sport organizations and their stakeholders face.
Merchant: Online Sports
Direct Marketing in Practice
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.
Merchant: eBooks